We follow ‘Last Attribution’ model for identifying lead attributes. (Learn more about models here)
It is important to note that data may not be 100% accurate. If you are looking for sophisticated capturing of lead details, you will need a 3rd party solution such as https://attributer.io/pricing that starts at about $49/mo
| Channel | Condition |
| Paid Search | UTM utm_medium = “paid_search” or utm_source = known paid sources (e.g., Google Ads, Bing Ads). |
| Paid Social | UTM utm_medium = “paid_social” or referrer is a social network (e.g., facebook.com). |
| Organic Search | Referrer contains a known search engine (e.g., google.com, bing.com) without UTM parameters. |
| Organic Social | Referrer is a social network and no UTM parameters for paid social are present. |
| Email Marketing | UTM utm_medium = “email” or referrer contains email links. |
| Referral Traffic | Referrer is any external domain not categorized above. |
| Direct Traffic | No referrer or UTM parameters are available. |